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Benoit Ams is an experienced business consultant, accredited commercial mediator and facilitator of business in an Asian context. After he started his career in the banking industry, in London, he worked for the Belgian Ministry of Foreign Affairs (Belgian Foreign Trade Board) in Sydney, Australia. He then acted for 6 years as General Manager of a premium food products distribution company representing multinational companies (Kraft, Inbev) in China for which he successfully built and managed a nation-wide distribution network with offices in Beijing, Shanghai, Shenzhen and Hong-Kong. During these six years, he gained a deep understanding of the specifics of the Chinese business culture. In 2002, he founded New Step International Limited, in Hong-Kong to help western corporations to operate more effectively in Asia through a combined approach of consulting, cross cultural training and executive coaching, both in the private sector (with references in banks, insurance and FMCG), and in the public sector (European Commission). Benoit is a passionate entrepreneur and is currently involved in several start-ups in Asia. He is a fellow member of the Hong-Kong Institute of Directors (HKIoD), an associate member of the Hong-Kong Mediation Centre and a former former director of EU-China Managers Association. Benoit authored the first-ever business book devoted to the realities of doing business in China for SME's, in French "Les Nouvelles Pratiques du Business en Chine" (Ed. Maxima/Anthemis) and in English (Ed. Management Books 2000 Ltd.). He writes regularly for the trade and business press. Benoit holds business degree from Brussels' Solvay Business School, London's Sir John Cass Business School, Beijing Foreign Language University and Hong-Kong University. Based in Hong-Kong, he speaks Mandarin Chinese and English in addition to his native French.
 
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