China is often
regarded as a country of significant growth and opportunity
and conventional wisdom consequently views China as
a market with ‘can’t miss potential’
of 1.3 billion potential customers.
But the reality is not that clear... The rationale of
doing business in China is still unknown to a lot of
business leaders, and to succeed in a changing environment
as China today can be, one will need to adapt his mindset
and his management tools to the ‘Chinese reality’.
This is the reason why the book of Benoit Ams is not
only a practical guide but also a book about negotiation
and intercultural management in China. The book give
us a new look on China today, the ambiguity of its language
and its culture and the potential pitfalls for westerners
to develop their business in China.
The book covers the different aspects of a successful
business development in China :
• How to assess the market?
• How to negotiate with Chinese partners?
• Which structure to set-up?
• How to recruit and manage effectively?
• How to address and to manage crisis ?
Practical notes at the end of every chapter detail problems
like partnership management, conflict management and
business human resource management in China.
The author lives in China for ten years and is fluent
in Mandarin. He explains in his book the strategies
he has himself successfully implemented and the ones
Investors, entrepreneurs, businessmen and more generally
everyone for who the question of developing business
or managing business in China is important will find
a new light on an unknown country that fascinates and
worries and where everything is still possible.
Foreword: Bernhard Adriaensens
Solvay Business School (ULB, Belgique)
Afterword: Thomas Gnocchi, Former
co-director of the « EU-China Junior Managers
Training Programme »
More information’s on www.anthemis.be
Les nouvelles regles du business en Chine is available
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